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Sergio Cervantes

Dr Sergio Cervantes is CEO of the Real Madrid Football Academy, Singapore. He founded Spanish Sporting Ventures (Asia) Pte Ltd, a successful sports management company linked to Real Madrid Football Club and Real Madrid Foundation. The company has delivered high quality football education programmes in Singapore, Malaysia, Indonesia, Australia, Vietnam and Nepal. He is a global entrepreneur with an MBA, with a specialisation in Telecommunications Engineering. He is an Associate Professor with IE Business School in Madrid, the Real Madrid Graduate School-Universidad Europea de Madrid and various schools in the Laureate International Universities Network in Germany, Australia and Morocco.

Title of Session: Secrets behind the Success of the Top Spanish Football Teams

This keynote address draws on lessons from the world's leading football teams such as Real Madrid, and case illustrations and models that can be applied to different organisations to teach team dynamics, culture building and people management. The focus is on people and the holistic development of individuals so that they can contribute their best to their teams.

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