Dr Sergio Cervantes is CEO of the Real Madrid Football Academy, Singapore. He founded Spanish Sporting Ventures (Asia) Pte Ltd, a successful sports management company linked to Real Madrid Football Club and Real Madrid Foundation. The company has delivered high quality football education programmes in Singapore, Malaysia, Indonesia, Australia, Vietnam and Nepal. He is a global entrepreneur with an MBA, with a specialisation in Telecommunications Engineering. He is an Associate Professor with IE Business School in Madrid, the Real Madrid Graduate School-Universidad Europea de Madrid and various schools in the Laureate International Universities Network in Germany, Australia and Morocco.