Dr Paul Lim is an award-winning Lecturer at the Organisational Behaviour and Human Resources (OBHR) discipline with the Lee Kong Chian School of Business, SMU. Prior to joining academia, Paul spent 10 years in Marketing, specialising in the area of Brand Management. His work has taken him to the advertising, social work, tourism and fast moving consumer goods industries. He has worked for companies ranging from non-profit organisations to small medium enterprises and multi-national publicly listed companies in Singapore, Malaysia, Australia, Canada and the USA. His last position in the private sector was managing Singapore’s business operations for the subsidiary of a publicly listed Malaysian company.